Rayhaan Rahman's SEM Blogs

For this week we were assigned to update out LinkedIn Profile, and add more skills that we may have gained in the last semester. Luckily I am a second semester senior so I have been updating my LinkedIn accordingly. In addition to that, I have also purchased a LinkedIn premium for the time being because I know it will assist me in my job search. Thus, I have added many new skills and got rid of some things that I thought were not necessary. I officially have added google analytics skills to my skill set as well, and just took the exam and passed it. 

https://rayreview.weebly.com This week for class I decided to take some time out to make a website on Weebly. I decided to make use of it and use it for another class, so I spent an extensive amount of time making my website. I decided to make it like a movie review website and I had a lot of fun doing it! learned many cool ways to make the page more engaging for viewers. Looking forward to using sites like Weebly for my own digital business ideas.

For this weeks blog post we were told to take a closer look at our linkedln profile and add google analytics and digital marketing in our experience / profile. Therefore, I added the skill sets in my profile page under the skillset section. I noticed that right now digital marketing industry and booming and as I added it digital marketing after last semester I have had positive results. Now that I have linkdln premium (second semester senior for job searching) I am looking forward to see how many search results I come up in and what companies and accounts are looking at my information. I think that having this on your skill sets is definitely beneficial. Today the industry is growing rapidly with digital marketing. It gives us a competitive advantage when we share that we are equipped with these kind of skill sets. I am looking forward to completing this certification exam so I can officially ad it to my profile.

As you know, I had to read this book for a previous class, and honestly the information in it really opens your mind to potential innovations. Over the past years I have learned many different things about AI and I think its crazy how far we have come as a species. Over time AI is going to slowly get more and more acceptable in society, and become engrained in our daily norms. Even media and entertainment over time is shifting towards the interests of AI.  Ai is here to stay, and quantum computing is a prime example of how AI can influence our future drastically. About three years ago I went to the IBM AI conference in Las Vegas with my Father. He works for Aetna and the company paid for everything, so I tagged along it was a great experience. It opened my eyes to AI and how machines are capable of so much. This was around the time when IMB was still working on quantum. 2 years before they came out with the first quantum computer.  Ai is amazing but it can also have many neg...

In Google Analytics this week we went over the concept of referral spam. This is a concept that is directly associated with website traffic. What referral spam consists of is fake traffic to a website by a bot. It is a hit generated by a program or bot instead of a real human who interacted with your site.  These fake referring key words, domains, and events pollute site analytics with wrong data. This includes fake page views, organic traffic, and virtual page views. Referral  spam puts data security at risk.  How one can avoid Referral spam is through blocking URL's, custom filters etc. Blocking the referrer used by spam bot, block the IP address used by bot, block the IP address range being used, block the user agents that were used, and block the spam referrer through custom advanced filter. What I thought was cool is that Google analytics has a bot filtering feature . 

For the 8th week of class, we were assigned to look into how much traffic comes to the website through organic searches. As I stated in an earlier blog post, an organic search is when users search up specific words on google and shows up as an unpaid organic result (not advertised to come up on top searches). TO get a better understanding of search traffic, I went into the acquisition overview. After that I set the date range from January 1st to March 7th and I came to this conclusion.  Based off of this one can see that organic search users were made up of 38.3% of the traffic for the website. Direct searches on the other hand was higher at 56.6 percent. Direct searches are when someone uses a link and it directly takes them to the landing page of the website. Thus, Social and referral traffic make up the rest of the data. Organic search had a total of 88 users and direct searches had a total of 125 users. As seen above, Google gives us results that also show the lo...

For this week's blog post we were told to look at trends.  Visualizing trends was much easier using the Google Analytics trends tool. To Observe CASA Google Analytics account, we first were told to look into a year from October 1st 2018 to October 8th 2019. I am assuming that there will be an increase in users accessing the sites from 2018 to 2019. Based on this overview, it is evident that there were 3 months that had higher volume in terms of traffic. These months were December 2018, and then April and November of 2019. The data records show that there were a total of 711 users, and out of those 703 were new users, and about 1,284 views on page views. This information is very informative to give people a better idea on the proper time and understanding of traffic volume. This allows people to also predict success.

There are many different ways one can navigate their way into making it to your website. If one is familiar with your company and website and knows the URL they can submit it manually. It can also be copied and pasted to the URL page. The link and URL can also be sent via message and clicked on, which will take the individual directly to your landing page. Another way the website can be found is via Google Search. This is best for client generation. Usually when someone searches something up the first two links are usually advertisements and the rest are organic. To see where the traffic from a website is coming from using Google Analytics, all you got to do is click the search box and type in acquisition overview. After that, the report will show all the traffic and where it came from is also seen there. Based on the image above, it is visible that most of the people who came to the website were from direct search. This means that the people clicked on a link that directly t...

For this weeks blog posts all we had to do was "take the pulse" of an account and see the difference between the 2 different date ranges entered. The dates that I chose was December 1st to December 8th. and then the second was December 9th to December 16th. As you cans see from the pictures I have posted below, the first week of december was slightly better than the second week in regards to the 7 day comparison. However, If you look at the daily active users it shows that on December 1st there were 0 active users and then on December 9th there were 5. What you can see in the charts above is amazing. I really appreciate how Google Analytics takes this data and provides an in-depth presentation of the number and percentage of users in total. Through that you can see new users, avg. session time, and pages per session etc. 

Regardless of what the business is, the most important thing about e-commerse and main goal any online website has is to generate traffic. Getting traffic to any page is what allows the business to gain awareness and make money. The value of seeing how consumers react on your page is priceless.  One thing that stands out to me about google Analytics is that it gives you location for geo-demographics . There is a lot of information on Google analytics that allows one to do a lot with. For example, where you are reaching from, how you are reaching, when you are reaching, and why you are reaching the website. consumers have the ability to reach your site through many different devices from tablets, phones, to even laptops. This is something that can be used to ones advantage as a website promoter. If one is using social media channels like snapchat and spending money in that area, you cannot expect that your advertising will influence desktop usage. Most people then will be using th...

This week for class i spent some time getting a better understanding of Google Analytics, and how companies can use the platform to track data periodically and use date ranges. So what this really is a means to track all data all time periods for specific use. It is a crucial tool for users due to this variability and function. It gives people information like how many people interacted with the website and when. You can customize your options to see it by days, months, or even custom periods. Another thing that stood out to me was that it doesnt just track the visitors, but it also compares the data. This gives users the ability to strategize and make calculated decisions for marketing and promotions. You can get a better understanding of your consumers because it also tells you locations for geo-demographic segmentation. While there is much more on this platform for users to take advantage of, I am grasping it a little slow. I know that over the duration of this class I will learn mo...

I ended up taking this class without doing any research or prior learning. Thus, I got a failing grade of 34% which is a 24/70. This tells me that I will have to spend time actually watching the videos and reading the assigned texts. I am looking forward to learning more about google analytics and how I will be able to use this thoroughly in the real world as I am a marketing major. 

Hi everyone! My name is Rayhaan Rahman and I am currently a second semester Senior. My major is Marketing, and I am really looking forward to taking this class. Web Analytics is currently a really important sector of digital marketing. It requires the analysis and reporting of web data for the purpose of efficiency, understanding, and optimizing web usage. It's also a key tool used in the business field. It directly effects marketing because it's preliminary market research. It helps estimate how traffic on the web changes during the application of different marketing strategies.