MKTG 3345 - Week Four - Going Mobile

Regardless of what the business is, the most important thing about e-commerse and main goal any online website has is to generate traffic. Getting traffic to any page is what allows the business to gain awareness and make money. The value of seeing how consumers react on your page is priceless. 

 One thing that stands out to me about google Analytics is that it gives you location for geo-demographics. There is a lot of information on Google analytics that allows one to do a lot with. For example, where you are reaching from, how you are reaching, when you are reaching, and why you are reaching the website. consumers have the ability to reach your site through many different devices from tablets, phones, to even laptops. This is something that can be used to ones advantage as a website promoter. If one is using social media channels like snapchat and spending money in that area, you cannot expect that your advertising will influence desktop usage. Most people then will be using their mobile devices, as snap chat is not compatible via laptops and desk tops. 

From this picture you can see that there is a lot of information that can be used, that is directly from the targeted audience. You can see new users based off of the date ranges entered. Your bounce rate, and much more. I am looking forward to using google analytics more to get a better understanding of all the different ways one can use the software.


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