MKTG 3345- Week 5: Taking the Pulse

For this weeks blog posts all we had to do was "take the pulse" of an account and see the difference between the 2 different date ranges entered. The dates that I chose was December 1st to December 8th. and then the second was December 9th to December 16th. As you cans see from the pictures I have posted below, the first week of december was slightly better than the second week in regards to the 7 day comparison.



However, If you look at the daily active users it shows that on December 1st there were 0 active users and then on December 9th there were 5. What you can see in the charts above is amazing. I really appreciate how Google Analytics takes this data and provides an in-depth presentation of the number and percentage of users in total. Through that you can see new users, avg. session time, and pages per session etc. 


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