MKTG 3345 - Week 8 - Search Traffic

For the 8th week of class, we were assigned to look into how much traffic comes to the website through organic searches. As I stated in an earlier blog post, an organic search is when users search up specific words on google and shows up as an unpaid organic result (not advertised to come up on top searches). TO get a better understanding of search traffic, I went into the acquisition overview. After that I set the date range from January 1st to March 7th and I came to this conclusion. 

Based off of this one can see that organic search users were made up of 38.3% of the traffic for the website. Direct searches on the other hand was higher at 56.6 percent. Direct searches are when someone uses a link and it directly takes them to the landing page of the website. Thus, Social and referral traffic make up the rest of the data. Organic search had a total of 88 users and direct searches had a total of 125 users.

As seen above, Google gives us results that also show the longest duration, highest amount of new users, and also bounce rates. These different aspects and criterias must be taken under account when one is trying to get a representation of how all you search campaigns are working. The goal is work in synergy.




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