MKTG 3345 - week 1 - Introduction

Hi everyone! My name is Rayhaan Rahman and I am currently a second semester Senior. My major is Marketing, and I am really looking forward to taking this class.




Web Analytics is currently a really important sector of digital marketing. It requires the analysis and reporting of web data for the purpose of efficiency, understanding, and optimizing web usage. It's also a key tool used in the business field. It directly effects marketing because it's preliminary market research. It helps estimate how traffic on the web changes during the application of different marketing strategies.

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