Week 15- MKTG 3345 - Linkedkln update

For this week we were assigned to update out LinkedIn Profile, and add more skills that we may have gained in the last semester. Luckily I am a second semester senior so I have been updating my LinkedIn accordingly. In addition to that, I have also purchased a LinkedIn premium for the time being because I know it will assist me in my job search. Thus, I have added many new skills and got rid of some things that I thought were not necessary. I officially have added google analytics skills to my skill set as well, and just took the exam and passed it. 

Comments

Post a Comment

Popular posts from this blog

MKTG 3345 - Week 11 - Referral Spam!

Image
In Google Analytics this week we went over the concept of referral spam. This is a concept that is directly associated with website traffic. What referral spam consists of is fake traffic to a website by a bot. It is a hit generated by a program or bot instead of a real human who interacted with your site.  These fake referring key words, domains, and events pollute site analytics with wrong data. This includes fake page views, organic traffic, and virtual page views. Referral  spam puts data security at risk.  How one can avoid Referral spam is through blocking URL's, custom filters etc. Blocking the referrer used by spam bot, block the IP address used by bot, block the IP address range being used, block the user agents that were used, and block the spam referrer through custom advanced filter. What I thought was cool is that Google analytics has a bot filtering feature . 
Read more

MKTG 3345 - Week 8 - Search Traffic

Image
For the 8th week of class, we were assigned to look into how much traffic comes to the website through organic searches. As I stated in an earlier blog post, an organic search is when users search up specific words on google and shows up as an unpaid organic result (not advertised to come up on top searches). TO get a better understanding of search traffic, I went into the acquisition overview. After that I set the date range from January 1st to March 7th and I came to this conclusion.  Based off of this one can see that organic search users were made up of 38.3% of the traffic for the website. Direct searches on the other hand was higher at 56.6 percent. Direct searches are when someone uses a link and it directly takes them to the landing page of the website. Thus, Social and referral traffic make up the rest of the data. Organic search had a total of 88 users and direct searches had a total of 125 users. As seen above, Google gives us results that also show the lo...
Read more

MKTG 3345 - Week 6 - Organic Searches

Image
There are many different ways one can navigate their way into making it to your website. If one is familiar with your company and website and knows the URL they can submit it manually. It can also be copied and pasted to the URL page. The link and URL can also be sent via message and clicked on, which will take the individual directly to your landing page. Another way the website can be found is via Google Search. This is best for client generation. Usually when someone searches something up the first two links are usually advertisements and the rest are organic. To see where the traffic from a website is coming from using Google Analytics, all you got to do is click the search box and type in acquisition overview. After that, the report will show all the traffic and where it came from is also seen there. Based on the image above, it is visible that most of the people who came to the website were from direct search. This means that the people clicked on a link that directly t...
Read more