MRKT 3345 - Week 3 - Date Range

This week for class i spent some time getting a better understanding of Google Analytics, and how companies can use the platform to track data periodically and use date ranges. So what this really is a means to track all data all time periods for specific use. It is a crucial tool for users due to this variability and function. It gives people information like how many people interacted with the website and when. You can customize your options to see it by days, months, or even custom periods. Another thing that stood out to me was that it doesnt just track the visitors, but it also compares the data. This gives users the ability to strategize and make calculated decisions for marketing and promotions. You can get a better understanding of your consumers because it also tells you locations for geo-demographic segmentation. While there is much more on this platform for users to take advantage of, I am grasping it a little slow. I know that over the duration of this class I will learn more about the tools google analytics offers.


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