Week 5 - MKTG349- Call outs


This week in class we learned about the extension called Call out. This extension is great for personal promotions and promoting an individuals ID. Great information that can be kept as a call out would be the rating of the product, price, additional benefits like free shipping etc. Call outs lead to more clicks and exposure with something that will catch the buyer's attention. It is also useful when done for research. Google Ad is able to provide the user with multiple different options to add to the call out extension. 

According to Google Ad Help page, it stated that there is a 10-15% rise in click through rates when implementing a new ad extension. This tells me that as a business owner I have to make relevant and valuable information visible to the consumer during advertising so it can have proper influence on their buying behavior.
Every character that is added will make a big difference for the campaign. It is important to think of the right extensions words. This will also benefit the individual CTR. From the website good help, it states that " there is a 10-15% CTR uplift* from implementing a new ad extension." More information the better

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