week 3- MKTG349 - chapter 3 & GA


This week I learned a lot of new things about Google Ad, the one-minute marketing video, and also the chapter in the textbook. One thing I did not know was that google customizes its search results based on location, keywords, and just relevance in general. Our search results are also based off of what company paid the most at a certain time to have their results be on the top of the page. These Advertisements are labeled very small on the left-hand side of each link. I think this is the first week where I truly got a feel for the book and I appreciate the fact that the author put forth a lot of effort into really elaborating on things and sometimes multiple times in different ways. This makes it much easier for different kind of learners to really grasp the subject matter.

I am also looking forward to getting the ball rolling with google ad. Now I have a better understanding of how it works and the cost behind it all, but I honestly did not sit down and watch the 40-minute tutorial. However, I have intentions of doing so prior to making my own ad and start studying for the certification exam. I have made many fliers and posters before and just advertising material in general and did not think that making an online would involve so many different things. In the future, I have intentions of running my own business one day after saving up enough money for my full-time job for investing. When I do, I will definitely take advantage of Google Ads and pay for the ad to be displayed on the top of the page. It's important to have one's ad on the first page of google because I do not ever go to page 2 or 3 unless I am doing research for school. Google Ads is very interesting and unique in general and I am looking forward to getting a better understanding of it all after this class.

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