Week 11 - MKTG349 - SEM vs. SEO


SEM v. SEO 

Image result for search engine marketing v search engine optimization
This week I decided to write about the difference between Search Engine Marketing and Search Engine Optimization. As we learned during the first week of class, SEM is an exclusively paid search tactic. Search engine optimization on the other hand is more organic search strategy rather than exclusive specific strategies. I do not think that one can be compared over the other on which one is better or worse. I believe that both of them are key for promotions aspect of any business and where the company stands in the moment is what allows one to discover which one is better for the company at the moment. They both are their own investments. Search engine optimization is cheaper in the long run and it helps establish search credibility.  I think that for start ups that still need to design their website then SEM is the best option to gain exposure and spread the companies identity.


https://www.weidert.com/blog/difference-between-seo-vs-sem


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