Week 2 - MKTG349 - PPC

Rayhaan Rahman
         Week 2 - MKTG349 - PPC
      Todd Kesley
9/08/19

Week 2 - MKTG349 - PPC
For this week's blog post, I decided to research on PPC to get a better understanding of it. PPC stands for pay per click and it is a type of internet marketing in which advertisers can pay a small fee for every time their add truly gets exposure. In other words, this is beneficial because if you have a certain budget and want to get the best out of it. You can pay for every time somebody clicks your advertisement instead of paying a lump sum amount. With a lump sum amount, you don't always know how much exposure your ad is getting through certain channels. With pay per view, you are. With search engine advertising being the most popular form of PPC, advertisers are able to bid for ad placement in a search engine’s sponsored links when someone searches a keyword relative to the product they provide. 
To give an example of this. If I am advertising a business consultant service for $75 an hour and I pay $3 per click. If one out of every 10 people who see my ad contact me for services, I pay $30 for 6 hours of service. With those 6 hours, I make $450 and spent only $30 on the advertising itself. 

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