Rayhaan Rahman's SEM Blogs

This week went over Google AdWords in more detail and covered things like demographic reporting and geographic reporting. One thing that I found interesting was that when you search for something in Google it gives you all relevant links and advertisements. I really appreciate how when you make the ad you don't have to give the specific keyword. This allows you to still have exposure to people who searched in things that are relevant or related rather than just the specific keyword only. Demographic reporting is also interesting because it allows you to figure out the target market based on who clicks your link. It gives you a better idea of the prospects you're targeting on sites. On social media sites, you can make the ad in a specific way that appeals to the target market. On Facebook, for example, you're able to build a demographic profile to target your ads to. You can also track your geographic exposure as well, and I am assuming that it is tracked to the IP Address. ...

This week I learned a lot of new things about Google Ad, the one-minute marketing video, and also the chapter in the textbook. One thing I did not know was that google customizes its search results based on location, keywords, and just relevance in general. Our search results are also based off of what company paid the most at a certain time to have their results be on the top of the page. These Advertisements are labeled very small on the left-hand side of each link. I think this is the first week where I truly got a feel for the book and I appreciate the fact that the author put forth a lot of effort into really elaborating on things and sometimes multiple times in different ways. This makes it much easier for different kind of learners to really grasp the subject matter. I am also looking forward to getting the ball rolling with google ad. Now I have a better understanding of how it works and the cost behind it all, but I honestly did not sit down and watch the 40-minute tutorial...

Rayhaan Rahman          Week 2 - MKTG349 - PPC       Todd Kesley 9/08/19 Week 2 - MKTG349 - PPC For this week's blog post, I decided to research on PPC to get a better understanding of it. PPC stands for pay per click and it is a type of internet marketing in which advertisers can pay a small fee for every time their add truly gets exposure. In other words, this is beneficial because if you have a certain budget and want to get the best out of it. You can pay for every time somebody clicks your advertisement instead of paying a lump sum amount. With a lump sum amount, you don't always know how much exposure your ad is getting through certain channels. With pay per view, you are. With search engine advertising being the most popular form of PPC, advertisers are able to bid for ad placement in a search engine’s sponsored links when someone searches a keyword relative to the product they provide....

Week 1 - MKTG349 - google Ads MARKETING IN 60 SECONDS: WHAT ARE GOOGLE ADS? https://www.youtube.com/watch?time_continue=38&v=lPsxn_lughQ I found this video to be very interesting because I knew that google gets paid for ads but I was not sure and what things I search in result in ads and what content displayed to me from my searches are organic. This 60-second video does a phenomenal job breaking down how this works. I think it's a great way for google to make money and most of the time the adds popping up that are paying for the exposure are usually credible. Since they have the money to pay for the exposure they usually have proper information or products on sale. Out of the important skills companies look for in hiring candidates for 2019 was also a very interesting post. I knew that creativity was an important trait to have but did not think that it was the number one trait on the list. From my experience and understanding, I assumed that the most important would...