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Showing posts from April, 2020

Week 15- MKTG 3345 - Linkedkln update

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For this week we were assigned to update out LinkedIn Profile, and add more skills that we may have gained in the last semester. Luckily I am a second semester senior so I have been updating my LinkedIn accordingly. In addition to that, I have also purchased a LinkedIn premium for the time being because I know it will assist me in my job search. Thus, I have added many new skills and got rid of some things that I thought were not necessary. I officially have added google analytics skills to my skill set as well, and just took the exam and passed it. 

Week 14 MKTG 3345: Weebly

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https://rayreview.weebly.com This week for class I decided to take some time out to make a website on Weebly. I decided to make use of it and use it for another class, so I spent an extensive amount of time making my website. I decided to make it like a movie review website and I had a lot of fun doing it! learned many cool ways to make the page more engaging for viewers. Looking forward to using sites like Weebly for my own digital business ideas.

Week 13 MKTG 3345- Linkdln + Resume update

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For this weeks blog post we were told to take a closer look at our linkedln profile and add google analytics and digital marketing in our experience / profile. Therefore, I added the skill sets in my profile page under the skillset section. I noticed that right now digital marketing industry and booming and as I added it digital marketing after last semester I have had positive results. Now that I have linkdln premium (second semester senior for job searching) I am looking forward to see how many search results I come up in and what companies and accounts are looking at my information. I think that having this on your skill sets is definitely beneficial. Today the industry is growing rapidly with digital marketing. It gives us a competitive advantage when we share that we are equipped with these kind of skill sets. I am looking forward to completing this certification exam so I can officially ad it to my profile.

MKTG 3345 - Week 12- tsunami AI

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As you know, I had to read this book for a previous class, and honestly the information in it really opens your mind to potential innovations. Over the past years I have learned many different things about AI and I think its crazy how far we have come as a species. Over time AI is going to slowly get more and more acceptable in society, and become engrained in our daily norms. Even media and entertainment over time is shifting towards the interests of AI.  Ai is here to stay, and quantum computing is a prime example of how AI can influence our future drastically. About three years ago I went to the IBM AI conference in Las Vegas with my Father. He works for Aetna and the company paid for everything, so I tagged along it was a great experience. It opened my eyes to AI and how machines are capable of so much. This was around the time when IMB was still working on quantum. 2 years before they came out with the first quantum computer.  Ai is amazing but it can also have many neg...

MKTG 3345 - Week 11 - Referral Spam!

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In Google Analytics this week we went over the concept of referral spam. This is a concept that is directly associated with website traffic. What referral spam consists of is fake traffic to a website by a bot. It is a hit generated by a program or bot instead of a real human who interacted with your site.  These fake referring key words, domains, and events pollute site analytics with wrong data. This includes fake page views, organic traffic, and virtual page views. Referral  spam puts data security at risk.  How one can avoid Referral spam is through blocking URL's, custom filters etc. Blocking the referrer used by spam bot, block the IP address used by bot, block the IP address range being used, block the user agents that were used, and block the spam referrer through custom advanced filter. What I thought was cool is that Google analytics has a bot filtering feature .