Rayhaan Rahman's SEM Blogs

I ended up taking this class without doing any research or prior learning. Thus, I got a failing grade of 34% which is a 24/70. This tells me that I will have to spend time actually watching the videos and reading the assigned texts. I am looking forward to learning more about google analytics and how I will be able to use this thoroughly in the real world as I am a marketing major. 

Hi everyone! My name is Rayhaan Rahman and I am currently a second semester Senior. My major is Marketing, and I am really looking forward to taking this class. Web Analytics is currently a really important sector of digital marketing. It requires the analysis and reporting of web data for the purpose of efficiency, understanding, and optimizing web usage. It's also a key tool used in the business field. It directly effects marketing because it's preliminary market research. It helps estimate how traffic on the web changes during the application of different marketing strategies.